{"id":7821,"date":"2018-10-08T16:15:24","date_gmt":"2018-10-08T14:15:24","guid":{"rendered":"https:\/blog-the-ceos-brand-a-blessing-or-a-curse\/"},"modified":"2018-10-08T16:15:24","modified_gmt":"2018-10-08T14:15:24","slug":"blog-the-ceos-brand-a-blessing-or-a-curse","status":"publish","type":"post","link":"https:\/\/vaa.lt\/en\/blog-the-ceos-brand-a-blessing-or-a-curse\/","title":{"rendered":"Blog: The CEO&#8217;s Brand: A Blessing or a Curse?"},"content":{"rendered":"<p class=\"ms-rteElement-P\">In his blog, IIA President and CEO Richard Chambers, CIA, QIAL, CGAP, CCSA, CRMA, shares his personal reflections and insights on the internal audit profession. Here&#8217;s an excerpt from his latest post:<\/p>\n<p class=\"ms-rteElement-P\">The actions of high-profile CEOs and board chairmen can create share volatility and investor uneasiness, and the troubles of Tesla CEO Elon Musk provide a perfect example. Controversial statements and act\u200bions by Musk have sent Tesla&#8217;s stock price on a wild roller-coaster ride.<\/p>\n<p class=\"ms-rteElement-P\">This got me to thinking about the risks associated with high-profile company leaders. When a CEO&#8217;s brand becomes one and the same with the organization, his or her actions are more likely to be magnified, scrutinized, glorified, or vilified. And that poses a new level of risk that many organizations may not be prepared to handle.<\/p>\n<p class=\"ms-rteElement-P\">In Musk&#8217;s case, a single tweet stating he was considering taking Tesla private at $420 a share \u2014 &#8220;funding secured&#8221; \u2014 sent the electric-car company&#8217;s stock skyrocketing to nearly $380 a share. It subsequently plummeted when the prospective financier \u2014 the Saudi Sovereign Wealth fund \u2014 announced there was no deal in place.<\/p>\n<p><a href=\"https:\/\/iaonline.theiia.org\/blogs\/chambers\/2018\/Pages\/The-CEOs-Brand-A-Blessing-or-a-Curse.aspx\" target=\"_blank\">Read the full InternalAuditor.org blog post from IIA President and CEO Richard Chambers<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>In his blog, IIA President and CEO Richard Chambers, CIA, QIAL, CGAP, CCSA, CRMA, shares his personal reflections and insights on the internal audit profession. Here&#8217;s an excerpt from his latest post: The actions of high-profile CEOs and board chairmen can create share volatility and investor uneasiness, and the troubles of Tesla CEO Elon Musk [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":["post-7821","post","type-post","status-publish","format-standard","hentry","category-iia-naujienos"],"featured_image_src":{"landsacpe":false,"list":false,"medium":false,"full":false},"_links":{"self":[{"href":"https:\/\/vaa.lt\/en\/wp-json\/wp\/v2\/posts\/7821","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vaa.lt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vaa.lt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vaa.lt\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vaa.lt\/en\/wp-json\/wp\/v2\/comments?post=7821"}],"version-history":[{"count":0,"href":"https:\/\/vaa.lt\/en\/wp-json\/wp\/v2\/posts\/7821\/revisions"}],"wp:attachment":[{"href":"https:\/\/vaa.lt\/en\/wp-json\/wp\/v2\/media?parent=7821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vaa.lt\/en\/wp-json\/wp\/v2\/categories?post=7821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vaa.lt\/en\/wp-json\/wp\/v2\/tags?post=7821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}